Natasha Bedingfield took to the stage Thursday at the former TRL studio in Times Square to perform her inspiring hit song, “Weightless,” in front of Girl Scouts at a kickoff event for the Dove Self-Esteem Weekend. The event also included activities led by Olympic gold medal soccer star Julie Foudy and self-esteem expert Jess Weiner, all of which aimed to help build confidence in the young women.
Global research conducted by Dove shows that only 4% of girls around the world consider themselves beautiful, a fact that could impact their decision to go to school or even simply voice their opinion, and events going on this weekend are helping to change that statistic. Join the Dove Movement and help their goal of inspiring 15 million girls by 2015 (they’ve already reached 8 million!) in the following ways:
- Participate in the second annual Dove Self-Esteem Weekend from Oct. 21-23 when parents and mentors everywhere are encouraged to commit to spending one hour on a self-esteem building activity with a girl in their lives.
- Participate in a local event in your area hosted by one of their three partner organizations – Girls, Inc., Boys & Girls Club of America, and Girl Scouts – by finding a specific event on their Facebook map.
- Download tools like the Girls Guide to the Digital World and other online assets for parents and mentors that offer the resources they need for support and guidance.
And no worries, when the weekend ends, there are still ways to help! Go to Facebook.com/Dove and answer the question, “Who Inspired You?” and Dove will donate $1 to self-esteem education. Also, a portion of sales of all Dove products are contributed to the Dove Self-Esteem Fund.
Doing good and giving back, always a “like!”
Above: Grammy® Award-nominated singer Natasha Bedingfield helped kick-off the Second Annual Dove Self-Esteem Weekend with a performance for local Girl Scouts in New York City. The singer joins the brand to encourage women to spend one hour in a girl’s life this weekend to help build their self-esteem. Women can learn more at Dove.com/Weekend. Thursday, October 20, 2011.