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Vena Cava Party Presented by GenArt

GenArt, the arts and entertainment organization dedicated to supporting emerging designers, chose to honor famed fashion alum Vena Cava last week at Chateau Marmont celebrating the launch of their Fall Collection at Barney’s New York.  The exclusive event had poolside performances by St. Vincent in addition to DJ Tennessee Thomas.

The soiree drew friends and fans of Vena Cava such as Malin Akerman, Sophia Bush, Busy Philips, Bella Heathcote, Teresa Palmer and Kelly Oxford.

Vena Cava, and other notable designers, such as Rodarte, Rebecca Taylor and Phillip Lim have all particpated in GenArt’s Fresh Faces in Fashion program, giving emerging talent the opportunity to participate in a runway fashion show.

“GenArt has always been about helping emerging artists take their careers to the next level,” said Marc Lotenberg, CEO of GenArt.  “This year we want to make an effort to connect with those artists and maintain a long-term relationship to ensure continued growth. This event for Vena Cava will be the first of many in which GenArt demonstrates support for, and celebrates the success of our alumni. We look forward to continuously working with these artists and brands interested in aligning with them to build an innovative portfolio of events, activations and digital presence.”

The Fall/Winter 2012 collection of Vena Cava, helmed by Lisa Mayock and Sophie Buhai, was influenced by Noir films of the 40’s as well as movies from the 70’s, like Chinatown, Taxi Driver and The Long Goodbye Goodnight

Sophia Bush

Sophia Bush in Vena Cava Le Brea dress and DANNIJO Jewelry

Malin Akerman

Malin Akerman in Vena Cava Faulkner pants

Busy Philips

Busy Philips in Vena Cava Raymond jumpsuit

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