DIY: Braided Looks from Costello Tagliapietra Runway Show

Costello Tagliapietra - Finsihed Runway Braid

I love runway hair and makeup looks that are relevant – you know, ones that you could wear on the street without looking the least bit cray. Such was the case at the Costello Tagliapietra NYFW Spring 2014 runway show. Stylist Nelson Vercher was responsible for the naturally textured inverted single braids that stood as the perfect compliment to the exquisitely draped dresses, fluid cardigans, blazers and tuxedo pants. Designers Jeffrey Costello and Robert Tagliapietra were inspired by the tranquility offered by the sea and sky for their easy and relaxed looks created for an elegant woman getting away from it all on a luxury vacation.

Using high performing styling products from René Furterer, of the looks, Nelson commented, “It’s a return to a classic look, but we’re pushing it forward. I wanted a really raw look, almost like bedhead, a little roughed up, but modern, beautiful and super easy. Texture is key.” Nelson’s team of hairstylists were instructed to keep little flaws such as flyaways along the hairline in tact. “Whatever the natural texture is, embrace it! If a model arrives backstage with curly or frizzy hair, great – frizzy is even better!” Below, Nelson walks us through the step-by-step process behind his fresh interpretation of the boho braid, or as Nelson describes it, “rough elegance.”

  • To start, I generously sprayed sections of clean, dry hair with René Furterer NATURIA dry shampoo. We want a finish that’s not smooth, the more natural, the better. Directing the spray far away from the hair—8 to 10 inches—allows just the right amount to settle on the hair. What I love about NATURIA dry shampoo is that it absorbs the oil at the scalp while playing up the texture. The formula enhances the natural texture and at theCostello Tagliapietra - Braids same time makes it more elegant.
  • Next, I used my fingers like a claw, raking them through the hair to rough up the texture. If a model’s hair was super-fine, I gave it a light misting with René Furterer VOLUMEA volumizing conditioning spray – no rinse in sections. This delivers the body we want for easy braiding without weighing hair down.
  • A quick spritzing with thermal spring water helps to bring out the natural texture. You just want a fine misting—if the hair gets too wet it’s not going to look natural. Again, I raked my fingers through the hair. We were going for natural texture, which meant no blow-drying, no back-combing, no brushing.
  • To create the braid, I gently pulled hair behind the ears, leaving a few wispy pieces in front to frame the face. Gathering hair at the nape, I made three sections and began braiding. Unlike the classic braid, I wanted something less predictable. To invert the braid I started it from underneath.
  • I tied off the braid with a bit of elastic band, leaving the last inch or so of hair unbraided.  For natural hold, the last step was a quick once-over with René Furterer VEGETAL FINISHING SPRAY. The result, a simply elegant braid made modern with a dry, textured aesthetic. Really, it’s all about simplicity!

Costello Tagliapietra - In Action

So pretty, aren’t they?!?


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*Photo Credits: John M. Craig for René Furterer